:: Specific Design Brief
GOT THE MESSAGE?
GENERIC DESIGN CONTEXT
Few young people are aware of environmental or fair-trade issues around the
Develop a textiles product (or a range) that will contain a message that will
help develop interest in such issues.
Develop a textiles product for an environmentally friendly fashion company,
portraying the values of the organisation.
Few of us living in the UK are aware of the journey of an item of clothes before
it reaches the shops.
Most of the fibre and fabric manufacturing, production (fabric finishing,
dyeing) takes place in complex assembly lines across the globe.
Can you imagine what life is like for people who make your jeans and T-shirts?
Many of the clothes we buy in the high street are made in sweatshops, where
workers receive low wages and work in poor conditions.
To find out more about environmental and social issues in textiles visit
to research into issues current issues and campaigns in the textiles industry.
Textile products are often used to communicate messages. Find some messages that
have been communicated to you on an item of clothing/textiles product. What was
the designer trying to tell you?
Check out organisations that communicate messages on their products
fair trade dress)
www.oxfam.org.uk (fair-trade t-shirts)
designer who campaigns on issues through clothes)
Howies is a small active clothing company based in Cardigan Bay, on the West
Coast of Wales. It is Cardigan Bay’s third biggest clothing company. It makes
clothes for the sports it loves – mountain biking, skateboarding, snowboarding
and the outdoor.
Howies has a certain way of doing things. It believes in quality and making
products that last longer, which is better for the environment in the long run.
It also believes in making products in a low impact way (for example, all its
t-shirts, sweatshirts and jeans, etc are made from organic cotton).
Its mission is to make people think about stuff and it often uses print as a
vehicle to do this.
It tries entertain us rather than ranting at people. Its t-shirts and other
printed tops, which sell really well, are designed by top illustrators, artists
and their in-house designers.
If you want to know more about Howies visit (www.howies.co.uk)
Check out the think section on the environment and don’t miss out on their
clothing specification, when you look at individual products.
They are a small team, so please use the website as much as possible. But if you
need to contact a designer
• Consider material choices in the design of your products. For information on
materials visit (www.sda-uk.org
Go into Students, enter, Materials, Textiles) and consider advantages and
disadvantages of different materials.
• Communicating messages is a tricky business. Be clear about your message and
involve your audience in the planning and development.
• Printing is one of the most complex areas for manufacturers. Check out
production/textiles/printing) for information on environmental considerations.
INTERESTED? WHAT’S NEXT
Check out some of the suggested websites above and then go on to the Sustainable
Design Award website www.sda-uk.org to work
through your project. If you need any extra support email:
decide to work on this design brief, don't forget to consider the issues of
sustainability in the different phases of your designing and making.
here to access Sustain-a-balls