:: Specific Design Brief
Practical Action 2:
- further information
PRODUCT DESIGN KENYA
PACKAGING POSSIBILITIES IN KENYA
Potato chips (crisps to us)
are sold everywhere. Women make them in their homes and sell them by the side
of the road and in small restaurants. They are often eaten with tomato sauce,
also available at the road or restaurant. An hygienic, possibly
aluminium-coated but very cheap packet would be a major improvement to their
Sausages or sambusas (a
crispy pancake stuffed, e.g. with pork, mincemeat, beans and vegetables very
similar to a samosa). They are sold along the streets and by people at road
junctions who sell them to customers in passing cars, taxis and mini-buses.
They are often kept warm on a small charcoal fire. They are also often handled
when given to the customer. A packet that is heatproof, easy to remove but to
use as a holder to prevent burning fingers whilst still hot, which covers the
whole of the sausage, and which is also attractive, would help the process
look much better, be more hygienic and therefore produce greater sales.
Maize (sweet corn) is
possibly the most common snack. It is either boiled or grilled in the market
place, and elsewhere on the streets, again being sold at road junctions.
However, once cooked, the maize is often left in the open air when dirt and
dust may make it much less attractive. A packet for a maize cob to keep it
covered and warm would be useful for street vendors. Alternatively, a means of
covering the cobs hygienically whilst they are stored and a slide-in packet to
serve them in.
Peanuts are sold in small
quantities served into newspaper after being scooped from the sack or
container. They are usually sold in 50 or 100 grams. 50 grams cost 10
shillings. A really cheap plastic or polythene packet would make them much
Meat bought from the
butcher's shop (butchery as they are rather alarmingly called) is often
handled and placed in newspapers or other re-cycled paper. An hygienic bag for
displaying and selling meat could be designed.
In all the
possible situations, customers look for evidence that the processing has been
hygienic but also are attracted by bright, colourful packaging. Cost would be
the vital element. Unless packaging can be produced really cheaply, it will not
be worthwhile vendors buying the packaging.
JUICE & PEANUT