:: Specific Design Brief

Practical Action 1: Sustainability campaign

GRAPHIC DESIGN SRI LANKA

GENERIC DESIGN CONTEXT
In many communities, it is hard to promote change towards a more sustainable way of life. Identify a community (e.g. a school, a local area) and a sustainability issue that affects it, and devise a 3D and a 2D campaign to promote a more sustainable way of life.

SPECIFIC DESIGN BRIEF
In many areas of Sri Lanka, a considerable amount of plastic waste is generated (e.g. plastic bags, plastic bottles). There is no waste collection scheme but some communities have begun to collect and recycle plastics for re-sale. They have been successful locally but would like to extend their ideas further afield. Design and make a 3D and 2D graphic to promote the idea of collecting plastics for recycling and re-sale.

CLIENT DETAILS
Pushpa Nilanthi is the manager of the Waste Management Recycling Scheme in Galle. She works in partnership with an international charity, Practical Action. They have their headquarters in the UK but also have offices in Colombo, Sri Lanka. Your first point of contact will be Practical Action UK, who can provide answers to many questions about the plastic recycling project. Contact their Development Education team by email ([email protected]) or by phone (01926-63441). If they cannot answer your queries, they will contact Practical Action Sri Lanka or, if necessary, Pushpa at the Waste Management Recycling team in Galle.

SUSTAINABILITY ISSUES
� Pushpa�s team have already made a huge impact in a small part of the Dadella area. The people there are proud of the cleanliness of their community, and of the increased prosperity derived from their re-use of recycled plastics in their home gardens. It is a much more sustainable community as a result � social sustainability.
� The recycling plant is a collective operation. People work a rota and they all benefit from the sale of the recycled plastics � economic sustainability.
� The recycling and reuse of plastics means that less waste is generated and this has environmental implications.

FURTHER INFORMATION:
THE STORY SO FAR
USEFUL REFERENCES

If you decide to work on this design brief, don't forget to consider the issues of sustainability in the different phases of your designing and making.
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