FUNDAMENTAL ISSUES OF SUSTAINABILITY
If you want to contribute to a more sustainable world but also one in which we make attractive, useful products there are some basic ideas you should bear in mind throughout your project.�
Keep coming back to them to check you�re
still on the right lines.
| Have you balanced the three elements� of sustainability: social, economic, environmental � | |
| Will my product be useful and attractive? Check its fitness for purpose and make sure it�s aesthetically pleasing | |
| Will it be more sustainable than an existing product? | |
| Have you considered the global impact | |
| Will
it be what your stakeholders
want? Have you asked them?
|