If you want to contribute to a more sustainable world but also one in which we make attractive, useful products there are some basic ideas you should bear in mind throughout your project. 

Keep coming back to them to check youíre still on the right lines.  

Have you balanced the three elements  of sustainability: social, economic, environmental  
Will my product be useful and attractive? Check its fitness for purpose and make sure itís aesthetically pleasing
Will it be more sustainable than an existing product?
Have you considered the global impact
Will it be what your stakeholders want? Have you asked them?